The Story That Got You Here Isn’t the One That Will Get You There.

You’re between identities.
Your transformation needs translation for the AI era.

This is why we created ShiftStory™. A reframe of self,
powered by the Now New Next storytelling framework.


What ShiftStory is

ShiftStory™ is a 1:1 guided pilgrimage to reframe your narrative.
It blends insight, identity, and intention, so you can walk into the next chapter whole and not half-written.

It’s not:

  • Therapy

  • Personal branding

  • Career coaching

It is:

  • A human-first journey from confusion to coherence

  • A design-led process of story discovery

  • A mirror, a map, and a moment of becoming


Why You’re Here

You didn’t land here by accident.

You’ve built a life, a role, a reputation.
You are a mosaic of life moments.
But something’s shifting.
The old narrative doesn’t quite fit.
The new one hasn’t fully emerged.

This is where ShiftStory™ lives: in the translation between
Now, New, and Next.

Common signals that you need a shift:

  • You feel off-script, even as you succeed.

  • Your LinkedIn headline doesn't align with that voice inside.

  • You’re in a season of “almost”, but not where you want to be.

  • You’ve outgrown your current playbook.

  • You are not optimizing your many talents.

  • You've had a significant event change your course.


How It All Works

It all begins with a 24-minute Walk 'n' Talk.
A free-flowing conversation that sets
your ShiftStory™ in motion.

Sign up for your 24-minute Walk 'n' Talk
(Featuring a $99 Introductory Walk 'n' Talk Discovery Rate for the first 10 sign-ups).

A mosaic artifact of Tamsyn A.'s Walk 'n' Talk in Dartmoor, Cornwall
and her reflection story


What Happens After the Talk?

You will receive a personalized ShiftStory™ Reflection Artifact and a timestamped mosaic of what emerged. From there, you may be invited into the full ShiftStory™ Pilgrimage. This isn't a funnel. The work is not formulaic. It's a human invitation.

The ShiftStory™ Pilgrimage Components

  1. Walk 'n’ Talk Discovery – 24 min conversation

  2. Now Work Session – Conditions & Constraints

  3. New Work Session – Intentions & Environments

  4. Next Work Session – Futurecast & Identity Integration

  5. 4 Activation Conversations – Insights and Feedback loops

  6. Capstone – A Final reflection and Go-to-market intentions


Who It’s For

You’re not lost. You’re layered.

ShiftStory™ is for the humans between chapters: the corporate climbers, founders, creators, thinkers, mid-life reframers, and soul-driven leaders.

Our Archetypes (discovered thus far):

  • The Restless IntegratorFacilitating achievement into alignment

  • The Legacy AlchemistTurning lived experience into purpose-driven outcomes

  • The Polymath ProvocateurOwning the right to be multi-dimensional

  • The Systemic HealerReforming institutions from the inside out

  • The Relevance SherpaMapping and optimizing human value

  • The Bridge-Builder MysticCatalyzing innovation horizontally

  • The Kindness LeaderFusing empathy with ambition to drive change

  • The AmbassadorNavigating solutions across disciplines

Your story, your timestamp, your turning point.


Participant Feedback


Real stories. Real people. Real shifts.

A mosaic artifact of Ana A's Walk 'n' Talk in Princeton, NJ


Start Your ShiftStory

Not sure yet?
Join the Waitlist below or subscribe to Now New Next
for weekly prompts to feed your soul.

A mosaic artifact of Mo L's Walk 'n' Talk on the shores of La Jolla, CA


Join our waitlist for the next phase of The Shift Story™.
We will be limiting the initial beta program to 10 founding participants to optimize personal attention to each person.


Bio

I’m a Narratologist. I founded Spatial Shift and created ShiftStory™ - a narrative pilgrimage for people standing at a threshold.I spent decades in the corporate world as a strategist and seller, moving over $1B in marketing solutions to the Global 1000. Then I walked away from the boardroom to pursue something deeper: the power of human narrative as a compass for change.What I saw, again and again, was this: smart, capable people losing connection with their own story. That insight became a calling.Over the past 10 years, I’ve worked with founders, executives, creatives, and catalysts to help them navigate not just what’s next, but who they’re becoming.My process blends strategic clarity with emotional resonance, shaped by a career that spans multiple industries, systems thinking, and a deep fascination with the poetics of becoming.I’m the co-author of Narrative Generation, a wine geek living in Napa, and the writer of Now New Next, a weekly meditation on momentum, meaning, and the long game.ShiftStory™ is the synthesis of everything I’ve lived, learned, and let go of.This isn’t a workshop. It’s a rite of passage.And I walk it with you, one story at a time.


Contact Tobin
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